💪The Fitness Sector

Spending on fitness-related goods and services is on the rise in Europe, China, and India, according to a recent report by the World Economic Forum. Researchers at the Global Well-Being Institute (GWI) believe that one thing is for sure: people are more conscious than ever before of the impact their daily choices have on their physical and emotional health as well as the environment. With this, exercise is no longer just an afterthought, but a way of life unto itself.

For both adults and children, a lack of physical exercise is the major cause of obesity. Even among the younger generation, who have grown used to having access to everything in a matter of minutes owing to digital technologies, this element is increasingly relevant. To maintain a healthy weight, an adult male has to expend around 2700 calories per day (a female needs to expend about 2200).

The lack of action is mostly due to a lack of motivation. VITALITY has set out to design the first responsible fitness software based on these insights. The mobile app industry is always changing. The number of mobile apps has grown by 348 percent in the last few years. Google Play's growth rate is the greatest at +471%. A person typically utilizes 30 apps per month and 10 per day, thus these numbers aren't negligible. Only one year of daily use results in a 25 percent rise in use. The digital health sector, in particular, is anticipated to reach $233.3 billion by 2020, according to a recent report. Yahoo reported in 2018 that fitness apps are seeing a surge in popularity among those between the ages of 14 and 29. Fitness and health apps have increased by 88% in the last year because of this generation's love for technology.

It's possible to study and improve athletic skills on-the-go, thanks to smartphone apps. You may track your progress and physical condition with the help of your smartphone, which acts as a personal coach. Many fitness-related firms are already incorporating digital apps into their daily operations, as a consequence.

Many companies are involved in this market, including numerous well-known names in sports. Nike, for example, has built one of these apps in order to increase their product line. Over 80 million people use Runtastic, which has a significant lead over the competition. As the number of people using smartphones, tablets, and other connected devices, such as smartwatches, increases, so does the importance of the app industry. As well as the desire to eat healthier and take better care of oneself, which enhances the image of athletic activity. To demonstrate the market's vitality and potential, Runtastic was purchased for 220 million euros in 2015.